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Insights

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  • AI Search
    • What AI citations can and can’t tell us about modern search
    • How to appear in Google AI Overviews
    • Should your website block AI crawlers?
    • What can Google Search Console’s AI report tell you?
  • Investigations
    • Organic traffic down but rankings stable? Trace the loss
    • What to monitor after a site migration
  • Technical SEO
    • Canonical vs noindex: which to use?
    • Does schema markup help SEO?
    • How to fix ‘Crawled - currently not indexed’
    • Why rendering audits begin in the wrong place
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Research

• Research
  • UK consumer AI crawler and content-use study 2026

Resources

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  • Build an AI crawler access brief
  • Google AI Overview readiness checklist
  • Build a schema markup evidence brief
  • Website migration checklist

Labs

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  • GA4 consent mode simulator
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  • Preview one page across traditional and AI search
  • Website migration risk calculator

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