searchDecoded

searchDecoded on YouTube

Watch search unfold

Visual investigations that take complicated developments in SEO and AI search apart, then put them back together in a form that is easier to understand.

AI visibility explained, beside a person viewing a Google Search Console report on a desktop monitor
3 min 32 sec

Google Search Console’s AI Report: What the Numbers Mean

What Google’s AI report measures, how Bing’s citation report differs and why website visits, leads and sales matter when interpreting the figures.

Watch on YouTube
JSON-LD schema markup between opening and closing script tags inside a green code container
3 min 42 sec

Does Schema Markup Help SEO? Five Checks Before You Add It

A five-check guide to deciding whether schema markup has a credible search opportunity, accurate implementation and measurable business outcome.

Watch on YouTube
An abstract robots control file with separate crawler rules inside a browser window
3 min 44 sec

Should You Block AI Crawlers? A Safer Website Policy

A practical guide to deciding which website content AI crawlers may use and what proof to request before changing crawler controls.

Watch on YouTube
An abstract search result with a blue Google AI Overview panel and connected source cards
3 min 43 sec

How to Appear in Google AI Overviews: A Small Business Guide

A practical guide for small businesses to improve a page's chance of appearing in Google AI Overviews without relying on unsupported shortcuts or promises.

Watch on YouTube
Three page paths show duplicate URLs being grouped, a page being excluded from search and an old URL moving to a replacement
4 min 41 sec

Canonical vs Noindex: Choose the Right Signal

A clear guide to choosing a canonical, noindex or permanent redirect by deciding the intended page outcome before changing the signal.

Watch on YouTube
A flat ranking line sits above a falling traffic line as a highlighted band marks where they diverge
4 min 14 sec

Organic Traffic Down but Rankings Stable? Trace the Loss

A clear four-minute guide to tracing an organic traffic loss through sessions, clicks, impressions, CTR and segmented position before changing the site.

Watch on YouTube
A magnifying glass inspecting a page labelled Crawled - currently not indexed
4 min 14 sec

Crawled – Currently Not Indexed: What to Fix First

A clear four-minute guide to checking why Google crawled a page but didn't index it, what to fix first and when to leave the page alone.

Watch on YouTube
Three source cards feeding into a generated answer with its visible citation highlighted
6 min 46 sec

What AI citations can and can’t tell us about modern search

A visual guide to what AI citations show, what they can’t prove and how to measure them without overstating the result.

Watch on YouTube