About searchDecoded
Welcome to searchDecoded
searchDecoded is an independent SEO and AI Search consultancy founded by Joel Brakewell, helping businesses make clearer decisions about organic growth. The publication shares the same evidence-led approach through research, analysis and practical explanations.
The approach
Clarity before action
Useful search work starts with what your business needs to achieve. searchDecoded looks at your website, how customers find you and the evidence behind the opportunity before recommending where to focus.
That approach connects strategy with practical delivery and clear measurement. It also shapes the publication, where research and analysis explain how search is changing without presenting uncertain claims as settled facts.
Working principles
How the work stays useful
Evidence before assumptions
Recommendations begin with what the data and the website show, including where the evidence has limits.
Clear priorities
Findings become an order of work you can understand and use, rather than a long list of disconnected fixes.
Direct specialist support
The person assessing the evidence stays close to the decisions and delivery, so important detail is not lost in handovers.
Progress that matters
Work is judged by what it helps your business achieve, whether that is clearer visibility, better enquiries or stronger sales.
Latest credentials
Training across analytics, technical SEO and AI search
Google Analytics Certification
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Ahrefs
Ahrefs Certification
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Semrush Academy
Technical SEO & AI Search Essentials
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Semrush Academy
AI Search Operating System
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