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Modern search made understandable
Helping people understand how modern search really works through clear analysis, practical investigation and evidence over assumptions.
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What can Google Search Console’s AI report tell you?
A practical way to read Google’s new AI Search impression report without mistaking visibility for traffic, rankings or business value.
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Does schema markup help SEO?
A five-gate test for deciding whether structured data is likely to earn a useful search appearance and how to measure the result.
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Should your website block AI crawlers?
How to decide which AI crawlers should reach your website, what each choice changes and what proof to ask a web expert to show.
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Different ways to investigate modern search
Move from explanation to interaction, practical application and original evidence.
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