Modern search made understandable
SEO and AI Search consultancy
Based in Lancashire and working across the UK, searchDecoded offers independent SEO and AI Search consultancy with clear priorities, practical delivery and direct specialist support.
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Make your website work harder
searchDecoded is an independent consultancy offering SEO services and AI Search services, based in Lancashire and working with businesses across the UK. Benefit from clearer priorities, practical delivery and measurable progress towards a website that works harder for you.
Managed SEO
Assessment, strategy and ongoing delivery through the Foundation → Strategy → Growth pathway.
Explore SEO services →AI Search methodologyAI Search services
Discovery, strategy and ongoing monitoring for visibility across generative search.
Explore AI Search services →Flexible supportConsultancy and locum support
Flexible specialist input for businesses, in-house teams and agencies.
Explore consultancy support →Why businesses choose searchDecoded
Specialist clarity backed by evidence
Direct specialist access
Work directly with the specialist delivering your SEO, so the detail, scope and expectations agreed at the outset don’t get lost in handovers.
Modern search expertise
SEO and AI Search are treated as connected disciplines shaped by how discovery is changing.
Evidence before assumptions
Recommendations begin with the business problem and available evidence, then move into focused action.
Work together
Bring a search problem into focus
Explore the consultancy services or start a conversation about what is limiting progress.
Latest insights
Analysis designed to outlast the news cycle
Why is ChatGPT traffic showing as Direct in GA4?
ChatGPT's October tracking bug was addressed, but missing source data can still distort the story your reports tell about AI Search.
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Pages indexed but no impressions? Find the real gap
A practical guide to separating Search Console reporting limits, weak search demand and ranking problems when indexed pages get few or no impressions.
Read insight
Does Google Preferred Sources improve SEO?
A first-party investigation into what Google Preferred Sources changed for searchDecoded across ordinary results, AI Overviews, AI Mode and Top Stories.
Read insightBrowse by focus
Follow the questions that matter
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Different ways to investigate modern search
Move from explanation to interaction, practical application and original evidence.
searchDecoded on YouTube
Modern search explained in more depth
Watch calm, visual explanations of SEO and AI Search, grounded in evidence and practical use.
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