Insight category
AI Search
Evidence-led investigations into generated answers, source selection and how information discovery is changing.
What can Google Search Console’s AI report tell you?
A practical way to read Google’s new AI Search impression report without mistaking visibility for traffic, rankings or business value.
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Should your website block AI crawlers?
How to decide which AI crawlers should reach your website, what each choice changes and what proof to ask a web expert to show.
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How to appear in Google AI Overviews
A guide to Google AI Overview eligibility, the evidence a credible provider should show and the shortcuts no business should be sold.
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What AI citations can and can’t tell us about modern search
A practical way to measure AI search citations without mistaking a visible source for proof of influence, support or value.
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