Insight category
Technical SEO
Practical analysis of crawling, rendering, indexing and the technical systems that shape organic visibility.
Does schema markup help SEO?
A five-gate test for deciding whether structured data is likely to earn a useful search appearance and how to measure the result.
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Canonical vs noindex: which to use?
A decision-led guide to choosing canonical, noindex or a redirect without giving search engines conflicting signals.
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How to fix ‘Crawled - currently not indexed’
A clear guide to checking why Google crawled a page but didn't index it, what you can fix and when you may need technical help.
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Why rendering audits begin in the wrong place
A five-stage method for separating access, response, HTML, rendering and indexing faults before JavaScript receives the blame.
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