searchDecoded Labs
Interactive search tools and research
Interactive tools and experiments designed to make the systems, signals and trade-offs behind modern search easier to interrogate.
Inside the Labs
Test an idea, explore the evidence
Labs help you understand risk, complexity and opportunity. They clarify the questions worth asking without replacing the judgement, investigation or implementation a bespoke search strategy requires.
Website Migration Risk Calculator
Estimate the relative SEO risk and complexity of a planned website migration, then see which broad factors are contributing most to the result.
Assess your migrationGoogle Search Update Timeline
Explore the confirmed updates, ranking systems and major milestones that shaped Google Search, then check which rollout windows overlap a traffic change.
Explore the timelineGA4 Consent Mode Simulator
See how analytics consent changes what GA4 can observe, and compare blocked tags with Basic and Advanced Consent Mode.
Simulate the measurement gapSearch Appearance Lab
Explore how one page can appear as a destination in traditional search or become a supporting source in AI-powered search experiences.
Explore search appearancesLooking for something practical?
Use Labs alongside the resource library
Labs are for exploring and interrogating. Resources are practical assets to keep and use, including the Website Migration Checklist.
Browse resources