searchDecoded library
Insights
Evidence-led analysis of technical SEO, AI search and the systems shaping modern information discovery.
What can Google Search Console’s AI report tell you?
A practical way to read Google’s new AI Search impression report without mistaking visibility for traffic, rankings or business value.
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Does schema markup help SEO?
A five-gate test for deciding whether structured data is likely to earn a useful search appearance and how to measure the result.
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Should your website block AI crawlers?
How to decide which AI crawlers should reach your website, what each choice changes and what proof to ask a web expert to show.
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How to appear in Google AI Overviews
A guide to Google AI Overview eligibility, the evidence a credible provider should show and the shortcuts no business should be sold.
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Canonical vs noindex: which to use?
A decision-led guide to choosing canonical, noindex or a redirect without giving search engines conflicting signals.
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Organic traffic down but rankings stable? Trace the loss
A practical way to separate tracking, demand, click-through and query-mix changes when traffic falls but headline rankings look stable.
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How to fix ‘Crawled - currently not indexed’
A clear guide to checking why Google crawled a page but didn't index it, what you can fix and when you may need technical help.
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What to monitor after a site migration
A practical signal ladder for finding migration faults without mistaking expected search movement for failure.
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Why rendering audits begin in the wrong place
A five-stage method for separating access, response, HTML, rendering and indexing faults before JavaScript receives the blame.
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