searchDecoded library
Insights
Evidence-led analysis of technical SEO, AI search and the systems shaping modern information discovery.
Should your website block AI crawlers?
How to decide which AI crawlers should reach your website, what each choice changes and what proof to ask a web expert to show.
Read insightHow to appear in Google AI Overviews
A guide to Google AI Overview eligibility, the evidence a credible provider should show and the shortcuts no business should be sold.
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Canonical vs noindex: which to use?
A decision-led guide to choosing canonical, noindex or a redirect without giving search engines conflicting signals.
Read insightOrganic traffic down but rankings stable? Trace the loss
A practical way to separate tracking, demand, click-through and query-mix changes when traffic falls but headline rankings look stable.
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How to fix ‘Crawled - currently not indexed’
A clear guide to checking why Google crawled a page but didn't index it, what you can fix and when you may need technical help.
Read insightWhat to monitor after a site migration
A practical signal ladder for finding migration faults without mistaking expected search movement for failure.
Read insightWhy rendering audits begin in the wrong place
A five-stage method for separating access, response, HTML, rendering and indexing faults before JavaScript receives the blame.
Read insightWhat AI citations can and can’t tell us about modern search
A practical way to measure AI search citations without mistaking a visible source for proof of influence, support or value.
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