searchDecoded Research
Original studies, evidence and data
Independent searchDecoded research designed to make changes in search and AI discovery easier to examine, reproduce and discuss.
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Evidence before interpretation
Each study publishes its sampling decisions, methods, limits and derived data alongside the findings.
Who appears when you search for a local business?
How much of Google’s local search visibility goes directly to businesses, and how much goes to directories, booking sites and review platforms? searchDecoded analysed 1,000 results across 100 UK searches to find out.
Read the studyUK consumer AI crawler and content-use study 2026
How 100 prominent UK consumer websites publish controls for AI search, training, retrieval and content use, with transparent methods and downloadable data.
Read the studyExplore another format
Use Research alongside Insights and Labs
Research publishes original studies and datasets. Insights explain the wider search context, while Labs provide interactive ways to explore systems and trade-offs.
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