Practical resources
Resources
Use these tools and checklists to work through search problems in a clear order, keep the evidence together and decide what to fix next.
Resource library
Start with the signal you need to understand
Interactive checklist
Website migration checklist
Check redirects, crawling, indexing and visibility in the order search engines encounter them. Save your progress, record the first failed signal and export the results.
Open the checklistNeed the reasoning?
Pair the tools with the investigation
Each resource is designed to support a deeper searchDecoded insight. Read the connected investigation when you need the evidence, limits and reasoning behind the practical steps.
Browse all insights