searchDecoded

AI Search services

AI Search services grounded in evidence

AI Search services help you understand and improve how your business appears across ChatGPT, Google's AI Overviews and other AI-powered search experiences. searchDecoded uses documented customer journeys and repeatable testing to show where your business is visible, which sources shape that visibility and what should improve next.

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Focused support

A structured methodology for AI Search visibility

AI-generated answers can change between prompts, systems and dates. Useful AI Search work controls those variables, records what happened and looks for patterns across repeated customer journeys. That creates a dependable baseline for improvement instead of treating one answer or screenshot as proof of performance.

Customer journey testing

Documented customer questions show where your business appears across agreed AI-assisted search experiences.

Source and citation review

Repeated tests show which sources and pages shape answers, while separating patterns from one-off results.

Source improvements

Recommendations focus on the pages and business information most likely to help systems describe your offer accurately.

AI Search visibility depends partly on the quality and accessibility of the source material systems can find. These services can therefore complement SEO content services and technical SEO services.

What you get

A clear scope before the work begins

Understand where your business is already being surfaced, where important customer questions are being missed and which improvements are worth testing first. Every AI Search engagement begins with a clearly defined scope, agreed testing conditions and a practical view of how change will be measured over time.

The searchDecoded consultancy processFive stacked cards progress from Evidence through Strategy, Roadmap and Delivery to Growth. The animation can be replayed.05 · OUTCOMEGrowthSustainable progress04 · ACTIONDeliveryPut priorities into practice03 · DIRECTIONRoadmapCreate a clear order of work02 · FOCUSStrategyTurn findings into priorities01 · STARTEvidenceUnderstand what is happening
  • A controlled review of visibility across agreed AI-assisted search journeys
  • A clear view of which sources and pages are being surfaced
  • Gaps in business information, content and supporting evidence
  • A prioritised plan for the pages and signals worth improving
  • Repeatable monitoring guidance that separates evidence from interpretation

How the work moves

From controlled testing to clearer visibility

01

The question set

Representative customer questions, systems and testing conditions form a repeatable baseline for the review.

02

Patterns in the answers

Repeated tests show how answers, citations and source pages vary, separating useful patterns from isolated results.

03

Changes worth retesting

Prioritised improvements to source information can be tested against the baseline to see what changed.

AI Search methodology

From Discovery and Strategy to Monitoring

AI Search visibility is measured through structured, repeatable testing rather than isolated prompts or one-off screenshots. Discovery and Strategy normally establish the evidence and plan needed before Monitoring begins, with every engagement scoped in advance.

Step 1 · Starting point

Discovery

From£499*

Understand how your business currently appears across generative search, which sources shape that visibility and where the clearest opportunities lie before deciding what should change.

Saving

What you get

  • A documented set of customer journeys and questions for repeatable testing
  • A dependable baseline showing whether and where your business appears
  • A clearer view of the sources and competitors shaping current visibility
  • An explanation of the strongest opportunities, limitations and immediate next steps

Step 2 · Planning

Strategy

From£999*

A prioritised roadmap for improving how generative search systems understand and reference your business, grounded in the Discovery evidence. Recommendations are consultative. Any implementation can be scoped separately or agreed as part of an SEO services engagement.

Saving

What you get

  • Prioritised recommendations grounded in the established baseline
  • A practical improvement roadmap connected to customer and business value
  • Clear ownership and sequencing for the recommended work
  • An agreed approach for measuring future visibility changes
  • A defined boundary between strategic advice and separately scoped implementation

Ongoing · Interpretation

Monitoring

From£699*per month

Monitor how visibility changes over time, interpret what those changes mean and identify the next priorities as generative search evolves. Ongoing measurement and practical recommendations stay grounded in agreed customer journeys and repeatable testing.

Saving

What you get

  • Repeatable testing under the conditions agreed during Discovery and Strategy
  • Comparison with the established baseline to show meaningful change over time
  • Interpretation of answer, citation, source and visibility changes
  • Recommendations for the next cycle that evolve alongside the evidence
  • Refinement of the measurement approach as generative-search systems change
  • Implementation handled through an appropriate agreed scope rather than assumed within Monitoring

Independent support

The right choice depends on what the work needs

For businesses that value speed, clarity and direct access to the person doing the work, searchDecoded offers a leaner alternative to an agency. There are fewer handovers, less time lost translating the brief and more of the budget focused on the work itself.

What mattersWorking with searchDecodedWorking with an agency
Direct access to the person doing the work✓×
Strategy and delivery handled by the same specialist✓×
No account-management layers✓×
Faster decisions with fewer handovers✓×
Scope shaped around your business✓×
Access to a broad in-house multi-discipline team×✓

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Discuss the work that needs doing

Share your business, website and service needs for a useful first conversation.

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Common questions

What to know before getting started

Clear answers about the service, the buying journey and how searchDecoded works.

What are AI Search services?

AI Search services help improve how systems such as ChatGPT, Google's AI Overviews and Perplexity understand, reference and recommend your business. The work considers the content, sources and signals that shape visibility within AI-generated answers.

Is AI Search also known as GEO or AEO?

Yes. AI Search is a plain-language umbrella term for overlapping disciplines that are also described as Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI SEO or LLM optimisation.

How is AI Search different from traditional SEO?

SEO and AI Search are closely related but serve different purposes. SEO focuses on improving visibility within traditional search results, while AI Search focuses on how your business is understood, referenced and surfaced within AI-generated answers. Both disciplines work best together.

Can AI Search services improve visibility in ChatGPT and Google's AI Overviews?

No provider can guarantee inclusion within AI-generated responses. However, improving content quality, technical foundations, entity understanding and overall website signals can increase the likelihood of being accurately represented across generative search experiences.

How does searchDecoded measure AI visibility?

Rather than relying on isolated prompts or screenshots, searchDecoded uses agreed customer journeys, repeatable testing conditions and structured measurement to build a more reliable understanding of visibility over time.

Why do Discovery and Strategy come before Monitoring?

Monitoring is most valuable when there is a reliable baseline to compare against. Discovery establishes that baseline, Strategy defines the improvement plan, and Monitoring measures how visibility changes over time while identifying the next priorities.

How quickly do AI search results change?

Generative search systems evolve continuously. Answers, citations and sources can change as AI models, search systems and online information develop. Ongoing monitoring helps identify meaningful changes and provides context around what those changes may mean.

Prices shown are representative baseline starting prices. The final fee will reflect the agreed scope and will be confirmed in writing before work begins.