searchDecoded on YouTube

Watch search unfold

Visual investigations that take complicated developments in SEO and AI search apart, then put them back together in a form that is easier to understand.

Three source cards feeding into a generated answer with its visible citation highlighted

6 min 46 sec24 Jul 2026

What AI citations can and can’t tell us about modern search

A visual guide to what AI citations show, what they can’t prove and how to measure them without overstating the result.

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