{
  "version": "1.4",
  "fields": {
    "query_id": "Stable search identifier.",
    "query": "Exact place-qualified query.",
    "sector": "Study sector grouping, represented by one search term.",
    "term": "One of plumber, restaurant, hairdresser, accountant or florist.",
    "location": "Place named in the query, not the browser location.",
    "nation": "UK nation of the queried place.",
    "region": "Geographic grouping of the queried place.",
    "rank": "Order among eligible standalone organic results, from 1 to 10; excludes modules.",
    "page": "Google pagination page, 1 or 2.",
    "url": "Observed destination URL; source material remains third-party content.",
    "domain": "Reviewed registrable domain; separate domains are not merged by ownership.",
    "category": "Mutually exclusive result classification.",
    "subtype": "Detailed role or unresolved classification.",
    "direct_provider": "True for own service/product provision; false for other roles; blank means unknown.",
    "evidence_strength": "Ownership-explicit, local-operator-supported or other classification evidence tier; not a legal SME certification.",
    "captured_utc": "Original Google collection timestamp in UTC."
  },
  "provenance": {
    "dataset_version": "v1.4-human-reconciled",
    "dataset_sha256": "eee18de1917bd44377840e01bc80591ef840c2edda4a64fcd40fe4cf4425ccc1",
    "analysis_sha256": "5065dadc7591db97e0720b9f45ca0733578b95d783a0eb0c2dbbb7ae68d933eb"
  },
  "licence": {
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "scope": "searchDecoded's original and derived study data only.",
    "exclusions": [
      "Third-party source content",
      "Company names and trademarks",
      "searchDecoded website copy, design and branding"
    ]
  },
  "categories": {
    "independent-local": "See README and report methodology for the definition.",
    "large-chain": "See README and report methodology for the definition.",
    "commercial-intermediary": "See README and report methodology for the definition.",
    "publisher-editorial": "See README and report methodology for the definition.",
    "forum-community": "See README and report methodology for the definition.",
    "other": "See README and report methodology for the definition."
  }
}